Untitled&Co launched in 2011 with a single upcycled sweater: white cashmere, dip-dyed hot pink, and studded by hand. It sold instantly. Within six months, the brand went global, carried in over 100 stores and spotted on artists like Diplo — before anyone knew where it came from.

Founded by Cameron Alastaire in Toronto, Untitled&Co grew out of a small storefront and a raw Instagram presence, gaining momentum as a cult streetwear label. But the early success came with limits. What began in irony evolved into something more ambitious — a shift toward couture, contradiction, and craft.

Now based in Los Angeles, Untitled&Co exists between fashion house and subculture — merging red carpet silhouettes with chaos and pop iconography. Collections are produced in LA, NYC, and abroad, with a focus on made-to-order pieces and tightly edited drops. The aesthetic is sharper now: less commentary, more intent.

Untitled&Co made its runway debut at New York Fashion Week with SS25: Made in Hollywood — a collection that doubled as both origin story and act of erasure. There are still hoodies. There are also gowns. Nothing is sacred, except intention.